Only 5% of executives I speak with on a weekly basis share with me that they are “happy” with their LinkedIn presence and that they regularly attract ideal job opportunities through LinkedIn.

The other 95% share with me that although they may have a profile, they don’t do much with it—and frankly, that’s because they are not sure what to do with it.

A question for you: What are three things you WISH LinkedIn could do for you? Please stop reading for a minute and define one to three things you wish LinkedIn could do for you.

I’ll wait here …

Are they:

  • Bring you more business?
  • Draw ideal job opportunities to you?
  • Establish the perception of thought leadership?
  • Scout for talent for your company?

Once you define what is important to you—you can then determine how to use LinkedIn to provide you with optimum market leverage.

If you want to establish thought leadership, look into WHAT you want to say to your audience—and use LinkedIn’s activity broadcasts to do it; or post using LinkedIn’s blog feature (like I do!).

If you want to scout for talent, you might want to upgrade to a Premium account and concentrate on expanding your network. You could also explore LinkedIn’s Recruiter App for your company’s needs.

If you want to energize your network, you might want to first write out all of the reasons WHY that is important to you—and then develop a simple system to spend 15 minutes per week on LinkedIn to actively increase your connections. Can you define the industry, titles, geographic locations, and so on, that you want to expand? This will help!

If you want to expand your business, you may look into LinkedIn advertising (I do) to reach out to your ideal audience.

And whether you are a passive or active job seeker, think about WHO you want to be seen by. Did you know that if you are not in your target market’s 1st-, 2nd-, or 3rd-degree connections, they can’t “find” you? It’s true.

If you want to learn how to expand your network and get real, actionable results, check out the online program I’ve developed (one of my most popular courses) that teaches executives how to attract career opportunities through LinkedIn. It works! Learn more about it here.