Category: Executive LinkedIn Profiles (page 1 of 2)
Mary Elizabeth Bradford can now add NCOPE to her growing list of careers industry credentials. Her Nationally Certified Online Profile Expert (NCOPE) certification was earned through the National Resume Writers’ Association upon completion of a rigorous 5-week course and exam, and will be used to help executives all over the world leverage LinkedIn.
If you’re an executive looking for trending advice on how to update your resume for maximum result, follow my executive resume writing tips below!
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Did you know that a recent Hovers survey shows that 86% of employers will visit a portfolio site if given the option? This is SO interesting!
Full survey results here
Good information on protecting your online image:
Read about it here!
Many C-level executives tell me they have a LinkedIn profile but don’t really do anything with it. Other CxOs share they don’t even have a profile. Concerns range from simple lack of time or interest to privacy concerns.
I think the main issue is lack of understanding relative to value. Many executives simply don’t see how LinkedIn can benefit them. But there IS value in having a LinkedIn profile if you are a top executive. Below are several ideas and tips for leveraging those benefits:
Adjust Your Privacy & Settings
First, if you are concerned about privacy, in the security settings of your profile, you can change the setting for “Select who can see your connections” to “Only you.”
This way, your company and your competition cannot see who you are connected to. And if you wish to connect with others that may raise an eyebrow or two within your team (top-retained recruiters—or even your competition), no one can view your connections except for you.
It’s a good idea to have an email—and maybe even a phone number—at the very beginning of the Summary statement. This ensures that people who may be visiting your profile can reach out to you, even if they may be outside of your first- or second-degree network of connections. If you are open to new opportunities, there is no reason to broadcast it, since you can very easily give someone a way to reach out to you!
Privacy tip: set up a new Gmail account with a variation of your name or something that is business-friendly, and use that email in your LinkedIn Summary statement.
When deciding on your keyword headings, think about what a recruiter or other key decision maker might be looking for when searching for someone like you. An advanced degree, splashy award, high-level certification, or size/scope information, such as “Fortune 500 Companies,” “Fast Growth Start-Ups,” Board Member,” or “International Expansions.” If you are looking to change industries, think of how broad your industry choice can be without looking as if you are searching for another opportunity.
Depth & Breadth
Most resume writers agree that LinkedIn profiles are best written in first-person informal. Generally speaking, the details in your profile should not be covered as thoroughly as they are in your executive resume. A good rule of thumb is to add just enough detail to create intrigue. Your profile should never, in my professional opinion, broadcast that you are looking for another opportunity. LinkedIn seems to work best for establishing thought leadership and to expand your network into specific areas.
Expand Your Network
When you expand your network with recruiters and key decision makers across a few industries and divisions, you are creating a network that can be leveraged. For example, a few years ago my husband was complaining that his LinkedIn connections were almost nonexistent. He is in the wine business, so I suggested he find those in “his tribe” through direct searches and LinkedIn groups and invite them into his network. Within 45 days my husband had more than 400 of the most powerful global connections of suppliers, distributors, wineries, vintners, wine-recruiters, HR directors, and high-profile critics in the wine industry. He regularly receives important information and job solicitations now through his LinkedIn profile.
Have your read an insightful industry article in Forbes that you agree with? Did you recently attend—or even better—speak at an industry conference? Attend or help lead a community event? Why not share that in your activity broadcast? Articles are another great way to share your insight; including pictures or videos will make them more clickable. Remember to keep it all business! This is an excellent way to solidify your brand and thought leadership within your network.
Although there are many other optimization and design tips that are important to know, these tips are great starting points to get you using LinkedIn as a tool that will give you market leverage and solidify your branding message.
|3-minute audios on today’s most critical career topics for multi- 6 and 7-figure executives.
These short, informational audios will give you a burst of insight to utilize immediately in your job search. Here is your first audio:
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Great article here from the ladders – tips on how to use LinkedIn. Very appropriate for executives – I especially love the tip about recruiters– this is spot on information in my professional opinion!
Read more here:
JobMob has thoughtfully compiled a list of the best job search advice for 2015! You’ll find my article, “Executive Job Interviews and Money: The Secret to Landing Bigger Job Offers” listed among those of some of the top career professionals in the industry such as Jason Alba (JibberJobber.com), Marc Miller (CareerPivot), J.T. O’Donnell (CareerHMO), Martin Yate (Knock ’em Dead book series), and Undercover Recruiter. Enjoy!
The Top Job Search Articles of 2015
Why should you care about creating mini-celebrity status when it comes to your executive career? Because self-marketing in your area of expertise can have multiple career benefits for you including:
- Potential exposure to future executive “dream” positions – they contact YOU!
- Establishment as an expert in your industry
- Widening your network
- More ability to garner positive references and testimonials
- More control over who you work with and how you work
Certain aspects of this list will stand out as meaningful to different people. The real point is, managing your career gives you options you may not have had otherwise.
So where do you start? Here are three quick and easy tips:
Tip #1: Get a Platform
It’s easy to create a platform to express your opinion and ideas in your area of interest or industry by starting your own blog. WordPress.com is free and setup is easy, even if you are like me and not technical.
Another option is to utilize LinkedIn Publisher (connect with me!). LinkedIn is a business-oriented networking site, so it’s perfect for sharing industry news, insights and expertise. You can also use Groups to answer questions other business people are asking on various topics. A quick way to establish your credibility!
For more on utilizing LinkedIn, check out my blog article, LinkedIn for Executives: Tips VPs to CXOs MUST KNOW to Leverage the Power of LinkedIn.
Tip #2: Rub Shoulders with High Performers in Your Industry
Get involved in a corporate volunteer group or industry association. These are two wonderful portals filled with people that care deeply about industries and issues – just like you! Not only will this broaden your networking circle but it will keep you growing in your career.
And remember, if you attend an industry luncheon to listen to a great speaker, introduce yourself to him or her after their presentation. Give them your business card as well – and gulp, ask for theirs! It’s the little things you do as you “put yourself out there” to be open to new opportunities, friendships and possibilities that will pay off in the long run.
Tip #3: Grow Your Knowledge Base
What was the last certification you received? How about ongoing training?
I recommend making sure that each year you commit to 2-3 actions that will result in learning a new tool for your trade. How about starting with that one training, certification or learning experience that has been in the back of your mind to master! You know the one I’m talking about. And check with your employer’s ongoing education benefits to find out if your training might be a covered expense.
Bonus Tip: More Social Networking
Remember that LinkedIn’s not the only game in town when it comes to establishing thought leadership and broadening your network. For quick and tangible insights on the top 3 social networks for job seekers, check out 25 Career Experts Reveal Their Top Social Networks for Job Seekers.
Establishing mini-celebrity status doesn’t mean you have a gigantic ego. It’s simply a wise business move that opens doors of possibility for you. You will be amazed how putting these simple tips into action will quickly change up your career status!