Tag: branding

What Does Your Brand Stand For?

One of my clients sent me this really neat graphic of branding categories. Although meant for companies, I think this is a really fun infographic that groups value propositions. Where do YOU see yourself here? I shared with my client (who asked me the same) that overall the three areas of my business connected with these categories are Emperor, Protector and Source.

What Does Your Brand Stand For (1)

Executive Resume Branding Tips: How to Create Your Executive Resume Summary Statement in 4 Simple Steps!

4-steps-to-executive-resume-summaryAs an executive, if you want to up-level your executive title, make more money, or land a position at a specific, top-tier company such as Apple or Google, then the first thing you need to do is focus your executive resume on what you want vs. where you have been.

  1. First things first … make sure your target industry/company is stable, growing, and in general, has a good long-term economic outlook.
  2. Next, find two to four relative job descriptions that match and resonate with the title and industry you are focused on. Then, highlight the keywords and phrases in each position that you resonate with. Pay attention to running themes and patterns in each of the position requirements.
  3. Now frame out your executive resume with these positions as your touchstone and start to build out your keywords and taglines based on what your aligned position descriptions are calling for, and your core leadership strengths and attributes.
  4. Your summary statement should only be four to six lines deep and mirror the top strengths being asked for in your ideal job description. For example, if your ideal job lists “a strategic leader” who “has led turnarounds” and “has heavy expertise in fast growth organizations and M&A’s” as the top three qualifications, THAT is what you need to center your summary statement around (providing you have all of those skills, of course). As a top executive, you have a lot of skills and strengths; the challenge is mirroring what your next role is asking for.

These are the four most critical initial steps to solving the majority of executive resume issues, especially when it comes to “knowing what to put in and what to leave out.” Essentially, begin at the end and work backwards.

Now for the less-talked-about psychology behind these actions: If you are indeed interested in a company such as Apple or Google (the examples I used above), go to their websites as part of this executive exercise; look at the CXO players, their website colors, the keywords they use over and over again—and let the feel of the culture and the website really sink in. Mirror that back to them in the form of your communication, both written and verbal.

This is simply leadership and marketing 101 applied to your executive job transition. It is not something often spoken about from executive resume writers—but it should be! It’s truly the X factor in your ability to take a leadership approach in your 100K+ job search. Just like the other executive leadership initiatives and positions you have held in your career, when you manage your executive job search you are bringing everything you are into it—your mental outlook, your emotions, and of course, your focus of alignment and marketing collateral. You want everything to vibrate at the highest level possible and peg initial impressions as favorably as you possibly can. Where it gets set in motion tends to continue in that direction at the higher level.

That is how my executive clients are able to propel themselves to greater heights at an accelerated rate. They make it look effortless, though in-depth planning and preparation goes on behind the scenes!

Five Dilemmas Facing Executives Changing Careers

Being in the role of executive can be a fulfilling and busy position. But even with the level of depth an executive has within their organization, there is always the possibility of a career change.

Proactive and successful companies are always seeking excellent talent. If you wish to be in a position to be offered employment, the company seeking the prospective employee needs to identify you as being the specific person they need. They will make an offer to the person they feel is the best fit for the role, and someone who they believe will bring significant value to their company.

They must also believe that the value justifies the salary, and likewise the salary must be sufficient for you to accept the role. If they fail to make this match with you, they will carry on searching and ultimately make an offer to someone else.

Being in the position of an executive, there are five main dilemmas you’ll face when considering a career change, albeit through your own initiative or an (un)expected offer:

The Cost of Time In Between Jobs

It’s not unusual to find yourself in a period of in between jobs. This means you will not be bringing in a salary for however long this period is. There is an opportunity cost associated with this time, you should calculate the worst case scenario before voluntary taking time out.

Effective Salary Negotiation

Careers can be determined by the amount of the salary. The company employing know how much they are willing to pay, and not a penny more. You want them to pay what you believe your worth to be, and not a penny less. Establishing the right salary at the beginning is very important, not only does it secure your immediate earnings, but influences the potential for future earnings.

Looking at How You’re Marketing Yourself

I think it’s fair to say the vast majority of executives think they can market themselves perfectly well without any help. But more often than not they have not looked for a new job in quite some time, and the landscape is always changing.

The methods they used last time will likely no longer be as relevant, and the way they see themselves might not be how others see them. So don’t be afraid to take a step back, and ask for help. Marketing yourself effectively is a large part of the equation when it comes to securing the job you want.

Securing Yourself an Interview

The amount of applicants that apply for executive level positions advertised online can reach the thousands. So, how can you put yourself in a better position of being noticed and securing an interview?

Use recruitment agencies – The mandate of a recruitment agency is to land their clients in jobs. That’s how they get paid, so if you have a proactive agency working with you they will be breaking down doors to get you an interview.

Networking – It’s an age old classic. But networking is a great way of giving yourself a small leap over many other candidates. If you can be recommended first-hand by someone you have previously crossed paths with while networking, this can be a golden opportunity.

Look for discreetly advertised jobs – Not all jobs will be posted on a popular job search site online. Some companies prefer a more discreet approach, as a way to minimize the applicants. Use this to your advantage, search the vacancies sections on company websites, read the newspapers etc.

Be Realistic

This is the one piece of advice most people do not want to hear, and it can be easily misinterpreted. Having lofty goals is great, being ambitious is noble, but always be realistic. If you are not sure how suitable or qualified you are for a position, don’t be afraid to ask the confidential opinions of colleagues and friends.

Many executive fall foul of one or more of the above mentioned dilemmas. Failure to adapt to the fast moving environment around us, or to evaluate ourselves can hold us back. It’s never too late to change career, or to apply for a job that comes up. But be methodical and realistic in your approach, and be risk-aware of the consequences.

 

About the Author:

Noel Griffith is a webmaster at Careers Wiki and works as a recruitment consultant and career advisor. He focuses on helping people find their ideal career, and giving ongoing advice in regard to finding a progressive career path to match their skill set. With a strong belief in communication and networking, Noel’s goal is to help connect the right people and forge strong professional relationships. To contact Noel you can email him at careerswiki1@gmail.com.

How to Define Your Brand

Your “brand” is simply a blend of personal and professional skills and strengths that add up to the promise of an experience – in other words, the experience you promise to your potential employer.

The following are some questions you can ask yourself in order to develop your unique brand. Experiment with completing the following statements. You may want to take some notes:

In one sentence, professionally, who are you?

Yes, I know… it’s purposely hard. The first thing that pops into your head is often best. My answer was that I am a lamplighter. Why? Because I love the artful, romantic image (hence “The Career Artisan”), and because I light the way for my clients time and again.

What are you an expert in?

When you are at your best professionally, how do you affect other people? Do they get excited, find solutions to problems, band together as a team, become empowered or enlightened with the information you share with them?

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The National Career Summit Free Training Event

I was honored to be chosen as a guest expert for The National Career Summit, a training event that can be accessed from your computer or phone.

For your free ticket, go to:

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You’ll learn step by step how to compete from over 30 Leading Job & Career Experts For FREE!

During this event, we’ll show you:

• How you can ensure your résumé lands on the top of the pile.

• How you can effectively handle challenging interviews and win the job

• How to find the hidden jobs that aren’t listed on the job boards

• How you can brand yourself and recession-proof your career.

• How you can develop skills that will rapidly improve your marketability.

• How you can land a job using linkedin, Facebook and Twitter.

Plus a whole lot more!

To register today for your free ticket, go to:

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Career Management: How to Become a Thought Leader in Your Industry

Why is it important for you to care about creating mini-celebrity status and becoming a thought leader when it comes to your career? Simply because self-marketing in your area of expertise can have multiple career benefits for you including:

  1. Potential exposure to future “dream” positions – they contact YOU!
  2. More quality opportunities, better pay and quicker promotions.
  3. Establishment as an expert in your industry.
  4. Wider networks.
  5. Greater ability to garner positive references and testimonials.
  6. More control over who you work with and how you work.

Different benefits will stand out as meaningful to different people. The real point is, managing your career gives you options… options you may not have had otherwise.

So where do you start? Here are three quick and easy tips:

Tip #1: Get a Platform

The best platforms to establish thought leadership include associations, trade journals, and conferences. One of the most powerful online platforms is LinkedIn. When using LinkedIn, you can start by posting activity broadcasts, either directing readers to an article you wrote, a blog post you wrote for LinkedIn, or citing an article you like via major media. To detail, have you read an insightful industry article in Forbes that you agree with? Did you recently attend—or even better—speak at an industry conference? Attend or help lead a community event? Why not share that as an update? Remember to keep it all business! This is an excellent way to solidify your brand and thought leadership within your network.

Here is another way to get started: Why not get involved in your industries association and ask them if you can volunteer to write short articles for their blogs and/or newsletters on topics you are knowledgeable and passionate about (i.e. that you want to be KNOWN for)? Associations are ALWAYS looking for content for their newsletters/ezines and blogs. You can position yourself as a thought leader in your industry quickly this way! Years ago, I began writing short articles for Career Directors International on job search cold calling, and those articles led to my being published in The Business Journal, The Wall Street Journal, Forbes, and MSN.

Tip #2: Rub Shoulders with High Performers in Your Industry

Get involved in a corporate volunteer group or industry association. These are two wonderful portals filled with people that care deeply about industries and issues – just like you! Not only will this broaden your networking circle, but it will keep you growing in your career!

And remember, if you attend an industry luncheon to listen to a great speaker, introduce yourself to him or her after their presentation. Give them your business card as well – and gulp – ask for theirs! It’s the little things you do as you “put yourself out there” to be open to new opportunities, friendships and possibilities that will pay off in the long run.

Tip #3: Grow Your Knowledge Base

What was the last certification you received? How about ongoing training? I recommend making sure that each year you commit to 2-3 actions that result in your learning a new tool for your trade. To make sure you will be motivated to do this, make it that one training, certification or learning experience that has been in the back of your mind to master – you know the one I’m talking about! Check with your employer’s ongoing education benefits to find out if your training might be a covered expense.

Establishing mini celebrity status doesn’t mean you have a gigantic ego. It’s simply a wise business move that opens doors of possibility for you. You will be amazed how putting these simple tips into action will quickly change up your career status!

A Saratoga Institute survey of more than 1,000 U.S. workers asked employees to identify factors that would make them more likely to remain with their current employers. The top three responses were:

  • Training and mentoring
  • Earnings potential
  • Positive work relations

If you love your job and your company but there are management issues that bring you down, consider sending your human resources or operations director a complimentary copy of the “manageBetter Insider.” This little newsletter is packed with positive tips and tactics that the best companies in the U.S use to keep their employees happy. I personally love it and would recommend it to any company. Check out manageBetter.biz and sign up.

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Brand Your Resume: Three Tips to Brand Your Resume for Success

Have you heard all the buzz about branding yourself? Are you wondering how to make sure your resume is reflecting your brand? Here are three quick tips to brand your resume so it really reflects you at your very best.

Tip Number One: Understand Your Brand
What is your brand? I believe your brand is simply the promise of an experience that a company will have by hiring you. That promise shows itself through the tone and content of your resume – which your reader garners their impressions of you from.

Tip Number Two: Define Your Brand
A couple ways to define your unique brand is first to think about what you are doing when you are at your best. Brainstorm on keywords and phrases. You are going to want these in your resume!

Another powerful technique is to ask three different people (let’s say your spouse, your co-worker and a friend) to describe you using only three words. As them to be boldly honest and say the first three words that come into their mind!

Tip Number Three: Sell Your Brand
Your brand should weave throughout your resume in words and phrases that best reflect you “doing what you love.” Are you struggling with what information to include in your resume? If you are having trouble with a particular area, just compare it to your branding statements. Does it illustrate you in action using your branding keywords? Is it an important component to the position you are seeking? If the answer is no, delete it!

As you build your brand here’s one additional tip: always track your accomplishments. It’s really hard to go back and remember the goals you’ve reached and the challenges you have overcome, especially if it’s been over a twelve month span of time. Make an effort to track your accomplishments as they occur.

Follow these three tips and you will be on your way to a crystal clear, compelling and unique brand.

Branding Your Resume: Three Tips to Brand Your Resume for Success

 

Have you heard all the buzz about branding yourself? Are you wondering how to make sure your resume is reflecting your brand? Here are three quick tips to brand your resume so it really reflects you at your very best.

 

Tip Number One: Understand Your Brand

What is your brand? I believe your brand is simply the promise of an experience that a company will have by hiring you. That promise shows itself through the tone and content of your resume – which your reader garners their impressions of you from.

 

Tip Number Two: Define Your Brand

A couple ways to define your unique brand is first to think about what you are doing when you are at your best. Brainstorm on keywords and phrases. You are going to want these in your resume!

 

Another powerful technique is to ask three different people (let’s say your spouse, your co-worker and a friend) to describe you using only three words. As them to be boldly honest and say the first three words that come into their mind!

 

Tip Number Three: Sell Your Brand

Your brand should weave throughout your resume in words and phrases that best reflect you “doing what you love.” Are you struggling with what information to include in your resume? If you are having trouble with a particular area, just compare it to your branding statements. Does it illustrate you in action using your branding keywords? Is it an important component to the position you are seeking? If the answer is no, delete it!

 

As you build your brand here’s one additional tip: always track your accomplishments. It’s really hard to go back and remember the goals you’ve reached and the challenges you have overcome, especially if it’s been over a twelve month span of time. Make an effort to track your accomplishments as they occur.

 

Follow these three tips and you will be on your way to a crystal clear, compelling and unique brand.

 

 

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