Tag: job search tips (page 2 of 4)

Strategies for 21st Century Job Search

Want to know what is working in todays job market?

TotalPicture Radio

It was exciting to be interviewed last week by Peter Clayton of TotalPicture Radio on my Career Artisan Series of e-books available on Amazon. Click here to listen to a 3-minute promo of the interview (mp3 download).

If you want to listen to the full 30-minute interview, I share a lot of tips and tricks to succeed in today’s job market: Click here to listen to my 30-minute podcast on totalpictureradio.com.

The Hidden Job Market Explained by the Top Expert in the US

Finding the hidden jobs is easy, and anyone can do it. This video shows you how to find as many as you want. This video was made by my dear friend and mentor, the late Mark Hovind who passed away a few months ago. Mark was the only expert in the US that aggregated numbers from the BLS/US Census Bureau to educate job seekers that there are plenty of jobs available at all job levels all across the US.

Job Search Secrets for 5 & 6 Figure Professionals – Fr’ee Audio Recording

Were you on my free call this morning? I can’t believe how much info I was able to deliver in just an hour!

If you want to listen to the audio recording of the call titled:

Job Search Secrets For 5-and-6 Figure Professionals:
Your Toughest Job Search Questions Answered, Part II

Just click on this link:

Here is what I covered:

How to use social networking to snag your next job opportunity.

How to meet the “key” individuals when networking.

How to network if you are a high level executive or an introverted person.

How do you craft a resume that actually gets read.

A special offer that can save you time and money in your job search.

Plus I made two more very special (time-sensitive) offers!

offer number one:

25% off my job search success system for the next 5 days – either package!

Check out the Job Search Success System here: job-searchsystem.com

(just use coupon code: SPRING)

offer number two:

Everyone that invests in a resume package with me thru the month of JUNE will be gifted the Job Search Success System (the full version with coaching) absolutely fr’ee.

Feel free to spread the word!

Inspiring your success,

Mary Elizabeth

PS Questions? Call us! 830-331-9398.

Special Announcement: Learn The Secrets To Tapping Into The Hidden Job Market

j0178830Mary Elizabeth Bradford, nationally recognized tactical job search coach and certified resume writer is offering an unprecedented opportunity to job seekers. Now you can receive coaching to learn to tap into the hidden or unadvertised job market for $35 for a 6-week program. Learn more here:


Dave Perry, Co Author of Guerrilla Marketing For Job Hunters 2.0 says in recessionary times – 95% of jobs are stealth or hidden jobs. If you are in a job search you MUST learn how to find hidden and unadvertised opportunities.

There is NOTHING in the market for job seekers that comes close to giving this much value at this price point. It doesn’t matter where you are at in your career, executive level or just starting out… this is critical information that will help you land the job you want and even exceed your salary expectations.

Total Picture Radio Interview with Peter Clayton. Topic: Recession-Busting Job Search Techniques



 was interviewed by Peter Clayton of Total Picture Radio yesterday on Recession-Busting Job Search Techniques. It was a great discussion and we covered several hot topics including:

·     What industries are hiring

·     Two powerful strategies to quickly and easily get in front of hiring managers

·     How to get past gatekeepers when making follow up phone calls

·     What to say if the hiring manager says “Were not hiring right now”

·     What most people leave out of their resumes that are must-haves

·     How many pages a resume should be and the difference between chronological and functional styles

·     Vital tips to compete in todays job market

Listen to the 20 minute interview here:





Job Search Quick Tip: Email Subject Lines

I was recently reading Joan Stewart’s “The Publicity Hound” ezine, and noticed a tip on how to set up email subject lines for small business owners to garner media attention.

Joan writes:


3. Email Subject Lines


When you email a pitch or press release to the media, you have one or two seconds to catch their attention with your subject line.

Publicist Michelle Tennant, of Wasabi Publicity, sometimes flags the media by using these phrases in her subject line, just before the actual headline:



–Media alert:


It works. Michelle, one of the first graduates of The Publicity Hound Mentor Program, has an outstanding track record of scoring major media hits for her clients in top-tier media outlets.


…This got me thinking about applying the same strategies when in a job search. To grab a decision makers attention, you could state:



Operations expert:


Available for interview:

…just a few ideas off the top of my head. Can anyone think of additional attention catchers?

Industry News & Growth: Growing Opportunities in Organic Food Delivery

Source: CareerProNews
Eating healthy is becoming more important to North American families. But for working professionals, especially parents, time for grocery shopping is shrinking. That spells opportunity for companies that deliver organic food to people’s homes.

While many regular grocery delivery businesses have had varied success, organic delivery services have grown rapidly across North America.

“People looking for specialty items not readily available elsewhere use our services,” says Ian Diamond, owner of an organic food delivery service in South Salem, New York. “A large portion of my clientele consists of families with young children.

“Two different aspects of our service attract customers: the actual delivery service for people who don’t have time to shop and the high-quality products we offer.”

According to the Organic Trade Association, organic farming is happening in about 100 countries around the world.

“Sales of organic foods and beverages have grown 20 percent to 24 percent each year over the past decade. We’re not seeing a decrease and we expect to see that growth continue,” says Barbara Haumann, senior writer for the Organic Trade Association.

“All kinds of people chose organic products, but they all have respect for the Earth, soil and fresh vegetables.”

Haumann also says that organic consumers tend to be educated with good incomes. While healthy food appeals to them, many organic consumers are too busy for extensive grocery shopping.

Consumers of organic products may be motivated by concern for children, recovery from illness or other health issues. Environmental health is also a deciding factor for many consumers who don’t agree with the use of pesticides or many synthetic food additives.

Diamond says organic produce needs special attention that many health food stores or supermarkets may not provide. “We handle produce better than many stores. Our produce comes in and goes out quickly, so there are quality benefits.”

Knowledge about specific organic products is very important for business owners, says Diamond. “What sets my company apart from my competition is my knowledge of how to handle, buy, store and present organic food. People who are successful with organic food really know what they’re doing.”

Offering a wide range of products may also contribute to success, says Diamond. Many businesses will only deliver produce, while others include meats, cheeses, breads and more.

Diamond says specialty items are a hot area. “There are still many specific gourmet foods not available in organic form,” he says.

Lisa McIntosh is the co-owner of an organic food delivery service. She sees a local market for local produce.

“I think we will always be able to provide better quality produce sourced closer to home, because larger retailers tend to buy centrally and in large volumes. This excludes the smaller farmers, and it is these smaller farmers who supply us at the local level.”

McIntosh came from a background in community economic development. She used to work with a nonprofit organization that supported food security and sustainable agriculture. Although she says she learned a lot through the day-to-day operation of her business, McIntosh also prepared herself by taking some business training.

“I took an entrepreneurship course to help with the development of an extensive business plan. My partner had previous experience as co-owner of a small business. Both of us had volunteered on organic farms and been previous customers of a similar service.”

Any food science, nutrition or related studies, says McIntosh, would help someone starting an organic delivery service. “I think it would be useful to have business management education or experience, produce handling experience, food-related education, delivery logistics, or even experience working at a fruit stand.”

In the United States, sellers of organic food can use products certified as organic by the United States Department of Agriculture (USDA).

Regulations set by the USDA prohibit the use of irradiation, sewage sludge or genetically modified organisms in organic production. Organic meat and poultry must be fed 100 percent organic feed and antibiotics are not allowed.

Net Sites

Organic Trade Association
Learn about the industry

National Organic Program
Information from the USDA

Organic Consumers Association
Promotes organic farming

Recession-Busting Job Search Techniques That WORK

Did you make the call Wednesday titled: Recession-Busting Job Search Techniques That WORK?

Well, if you couldn’t make it, or you called in and the line was busy (sorry, we filled up fast!) here is a link to the audio recording of the call.

You can listen here now:

I really opened up about detailed strategies and resources that you can use in your job search right now.

Plus, I extended a VERY special invitation that will enable you to get job search coaching and support directly from me…I think you will be really pleased and excited to hear about it!

Here is that link:

*Many of you emailed me to ask for the resource links I mentioned on the call, so I had my team post them for you on the same page as the audio. Enjoy!

-Mary Elizabeth

You are invited! You can still register for my free teleseminar – Recession-Busting Job Search Techniques That WORK!

Date: Wednesday, May 6th 4pm CST

With Mary Elizabeth Bradford, The Career Artisan Internationally Certified Advanced Resume Writer & Internationally Certified Master Career Director

Space is filling up fast but you can still register for free here now:


Know someone who would benefit from this information? Please, pay it forward and pass this information on!

Learn step-by-step techniques for identifying and connecting with companies who want to hire you – yes, even in a recession! (I am also going to be offering you an incredibly special gift).

No matter what level you are at in your career, or if you are in a passive or active job search, you are going to love this information!

On this 60-minute call, you’ll discover:

The two barriers most job seekers hit that cause instant disappointment and anxiety – and how to avoid them.

My top 3 job search strategy recommendations that are proven to work to get you quality interviews and offers.

My two best job search time saving strategies that immediately fr^ee up your time preserve your energy and enthusiasm for your job search!

My top recommendation to help you identify industries that are hiring!

Register for free here now:


I hope to “see” you on the call.

***You may wish to call in 5 minutes early to make sure you get a spot on the call! If for some reason you receive a busy signal (indicating the call is full when you dial in) or you can’t make the call, an audio recording will be sent to you within 24 hours of the call as long as you are on the list – so you can still benefit from this valuable information!***
Inspiring your success,

Mary Elizabeth

Career Spotlight: Wine Importer

Imported wines are popular with wine fans. In fact, imported wine accounts for 26 percent of dollar sales in the wine industry, according to WineBusiness.com. The thirst for imported wine is creating opportunities for wine importers.

Robert Maxwell is the president of the National Association of Beverage Importers (NABI). In Maxwell’s opinion, the first step in becoming a successful wine importer is determining which products to import. That’s largely based on potential consumer interest. Then the wine importer, also known as a wine agent, must locate the wine supply.

Before wine can be imported into the U.S., agents must file for a free federal license, followed by the appropriate state license. License expenses can vary by state. After the product is imported, labels of approval from both the federal and state governments must be obtained.

Scott Fraser started Forbes Fraser Wines Ltd. over 12 years ago. It all began when a former professor, Jim Forbes, asked Fraser if he wanted to start a hobby company importing wine. “In my ignorance,” says Fraser, “I said yes.”

The company grew steadily, “in part because I think we were smart,” says Fraser, and “in part because of good timing.”

After four years, it was enough of a “real company” for Fraser to work on it part time, which quickly led to full-time employment. Soon even his wife, Sonia, quit her job to join the growing business, working as sales manager.

Essentially, Fraser says, their business is wholesaling. “We purchase wine by the tens, hundreds or thousands of cases from wineries around the world, ship them to our warehouse, then reship them to our customers.”

The Ways of a Wine Agent
Fraser’s job boils down to finding wines, getting them into the country and preparing marketing materials for the sales team. Sonia Fraser is in charge of selling the wine, with assistance from one full-time and one part-time employee.

The romantic notion of jet-setting around the world looking for wines is just that — a romantic notion. In reality, Fraser says he finds most of his global suppliers through fax and e-mail. He then deals with all the legalities required for import, takes orders and arranges shipping.

As a small business owner, he also manages the accounting, financial analysis and inventory for the company. “We work in a [government-regulated] environment, so there is no shortage of paperwork to deal with,” he says.

“The sales side involves dealing with a very wide range of customers, from…liquor store managers to food-and-wine-loving restaurant owners to individual consumers,” says Fraser.

Champagne Wages?
Most of the jobs in this industry are sales positions. Wages depend on factors like the person’s level of experience, the company they work for and its compensation plan. Fraser says a typical salesperson can expect to earn from the low-$30,000s to upwards of $50,000 in salary and commission.

“Owner-managers can obviously do better,” says Fraser. “But it takes many years to build up a wide enough selection of products and a broad enough customer base from a standing start.”

He notes that most companies are very lean, employing only a sales force, a sales manager, a senior manager-owner and support staff. Few companies have a middle-management level.

According to the most recent figures from the Occupational Employment Statistics (OES), purchasing managers earn an average annual salary of $81,570 in the U.S.

Degree-holders do tend to have an advantage when pursuing a sales position in the wine importing business: a degree in marketing may be particularly helpful. However, Fraser feels that for someone with a flair for sales and excellent people skills, the actual type of degree is unimportant.

Winning at Wine Importing
For Fraser, one of the high points of working in the wine importing trade is the camaraderie. “Everyone in the business knows everyone and [they] are largely on friendly terms,” he says. “Despite the fact our products compete, we all get along.”

The downsides of the business can include low profit margins and less than outstanding salaries. Since most of the people agents deal with are thousands of miles away, there can also be a sense of isolation.

Fraser points out that wine importing isn’t a high-pressure sales kind of business. The key, he says, lies in developing good relationships. “Success comes from building personal ties to your customers over a long period of time,” he says. To enjoy this business, you must like people, food, and of course, wine.

Net Sites

Occupational Outlook Handbook
For more information related to this field, see Purchasing Managers, Buyers and Purchasing Agents in the OOH

National Association of Beverage Importers
Check out the association’s home page

The Wine News Magazine
Timely feature stories and comment columns about happenings in the wine industry

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