Lots of planned job growth across our great Nation on the horizon! Growth companies across industries include Hospitality, Aviation, Technology, Manufacturing, and wine and spirits (just to name a few).
As I mentioned in Part 1, job search can be challenging. Here are my last 4 common pitfalls and how you can avoid them:
Pitfall #5: Not Being Open to Try New Job Search Methods
In this job market you are going to have very little success if all you do is answer a handful of posted jobs.
The Solution: Put Yourself Out There and Do Something New
My clients who are having success right now are the ones that are using direct mail programs, learning how to research and use strategies to tap into the hidden job market (actually quite easy) and learning how to leverage LinkedIn to pull opportunities to them.
Pitfall #6: Putting All Your Eggs in One Basket
I worked with a client once who secured three interviews a week after I sent this client her final resume copies.
She was so excited and I was excited for her. But when I asked her how her job search strategies were going, she said she was just waiting for her immediate interviews to pan out before she did anything else. Though I encouraged her not to do this, her mind was made up.
Six weeks later, all three potential job opportunities fell through and my client was left with an empty basket and the daunting task of starting all over again from scratch.
The Solution: Keep Going
You can avoid this pitfall by keeping your pipeline full and your job search activities consistent until your first day at your new company.
Pitfall #7: No Strategy
In order to be successful in your job search, you MUST have a foundation of basic goals and a clear understanding of your driving motivators. If you don’t, you aren’t going to know what to focus on or where to best invest your time and energy.
I have worked with job seekers who when they first came to me shared that they had been in “I’ll know it when I see it” job search mode for over a year with nothing to show for it.
The Solution: Know What You Want
Know what industries you are targeting and why, what your salary goals are, your time frame, and your basic game plan before trying to move forward. You’ll be so glad you did!
Pitfall #8: Work/Life Imbalance
You can’t job search 8 hours a day. Well, you can, but if you do you will probably be feeling drained and burnt out in no time at all.
During a job search you will most likely be experiencing more stress than normal, so it’s important that you take better care of yourself and take more time off then perhaps you are accustomed.
This isn’t a luxury! It’s actually a vital part of your successful job search.
The Solution: Strike a Balance
Eat right, get plenty of rest and do plenty of those things you love to do. This way you will have lots of energy for creativity and strategy. You will be rested, clear-headed and enthusiastic in your job interviews, which will make a positive impression.
So, if you see yourself in any one of pitfalls, take heart and use these simple techniques to break through the hurdles so you can stay focused and confident as you move toward the career opportunity you really want!
Finding the hidden jobs is easy, and anyone can do it. This video shows you how to find as many as you want. This video was made by my dear friend and mentor, the late Mark Hovind who passed away a few months ago. Mark was the only expert in the US that aggregated numbers from the BLS/US Census Bureau to educate job seekers that there are plenty of jobs available at all job levels all across the US.
In part one of this article, we looked at the facts and fallacies of the hidden job market including why you should consider tapping into it.
In part two we explored precisely how to tap into hidden jobs.
In our final look at the unadvertised market we will focus on three real-life stories of professionals who utilized the unadvertised market to land amazing jobs.
Success #1: Kay moved from Wisconsin to Memphis TN for family reasons. She didn’t know a soul except for immediate family. Instead of asking those family members if they knew of any open positions, Kay inquired about very specific industries and only asked if anyone had any resources into those industries – with whom she might call for mentoring. She quickly got the name of a professional in the education market whom she called to share she was new in town, looking at two industries and his was one of them. Kay’s contact was happy to talk with her and offer her guidance. At the end of the call Kay asked him if he knew of any one else in the industries she was exploring and he readily gave her a contact. She contacted him (a local government official) who that next week, interviewed her for a position that had not been advertised. She landed the job, received a 5k raise; securing a position in her new industry of choice. Kay achieved her goals in less than 30 days.
*Tip: notice Kay never asked for a job – she was really gathering research and information on her two target markets. Her contacts reached out to her by asking Kay if she would be interested in interviewing!
Success #2: Jeff had his sites on commercial real estate site selection and project management for international franchises. He located companies that fit his parameters and qualifications and put those companies that were growing fast at the top of the list. Without getting discouraged he left multiple messages for one of his company key contacts. When he finally connected with him, his contact praised Jeff for his professional yet tenacious follow up. Jeff secured an interview and landed the exact position he wanted as well as a $15k increase in his base salary.
Success #3: Kevin found an article about a growing biotech firm he was really excited about. He contacted the VP quoted in the article by sending a letter, a copy of the article he was referencing and his resume. When Kevin called to follow up the VP stated that he was flattered by Kevin’s approach and he had kept Kevin’s letter and resume on his desk in anticipation for his call. Kevin was brought in to interview for a position they created specifically for him after he impressed the VP with a marketing idea for increasing revenue. Kevin was offered a position and a lucrative commission and bonus plan.
In today’s competitive job market non traditional job search methods are more important than ever to your success. Don’t wait for positions to be advertised on job boards so you can play the “job auction game” where companies bid for the lowest price help and people are moved through job screenings like cattle!
Honor your commitment to obtaining the best opportunity that fits you! Show off your value, worthiness to be interviewed and your professional tenacity by taking the initiative to focus on what you want and then take action to get it! I promise you are going to be inspired by the feeling you get of actually controlling your job search and definitely sweetening the outcome in your favor.
Most executives are excellent at what they do, but struggle to market their skills when it comes to finding and capitalizing on better career opportunities.
You CAN be quickly respected as a powerful source of wisdom and authority in your areas of expertise to (people in) companies that don’t yet know who you are. You can do this by communicating to them in a way that positions you as an expert in areas that match the challenges of that company.
So where do you start?
Step One: Know where to find fr*ee sources
Fr*ee sources of information on companies that are moving and growing that is! Industries that are growing and companies that are moving and growing, being acquired, going public or launching a new product or service offering are most often primed for new company hires.
Sources of this information include your local weekly business journals (fr*ee online), local chamber of commerce’s and economic development associations and trade journals. Find two sources that work for you and commit to reviewing them. In committing just an hour each week to doing this, you should be able to easily find two to five interesting articles that intrigue you.
Step Two: Write a letter
Write a cover letter to each company stating why their particular situation impresses or interests you. Tell them authentically why. If they are positioning themselves to “go global” and your background includes helping companies successfully do this, then tell them so and remember to give them an example of how much revenue this generated.
Share that you will follow up with them to see if they would be interested in an initial conversation. Use gracious, diplomatic language to get your point across. Include in your letter a copy of the article you are referencing. You can also include your resume if you discern it’s appropriate or not. What important is that you take action to make that initial contact. If you enthusiasm is authentic they will catch that immediately and you will have maximized your potential to generate interest!
Are you wondering who to send your letter to? The person or persons quoted in the article are best. Don’t worry if they are top executives in the industry. Many professions believe it’s not possible to connect with the top executives of a company but in most cases this is simply not true. In fact, you can use this erroneous belief to your advantage as your approach stands to be unique to your competition! If a decision maker isn’t quoted in the article simply imagine what position you would hold in the comply and go two levels higher. Company executives are often sited on corporate websites or sites such as Yahoo finance or zoom info.
Tip Three: be consistent
When you commit to take action using this powerful strategy to easily find growth opportunities, you are making a wise investment in yourself and your career. Make it a bold goal of yours to find and send out a certain number of letters each week. If you only sent out and followed up on two letters each week (which should take you only a few hours) you stand to generate MORE interest than if you answered 40 online job ads! That’s right! So make a commitment to yourself to be consistent each week – to quickly and easily move forward towards your goals.
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